… WE GROW YOUR WAY. With this slogan, we launched the new communication concept for the export promotion of floricultural products. The multifunctionality and flexibility of the sector should presented with this new, colorful concept.


We started the creation of this concept with two important starting points: Flanders’ long tradition in the field of floriculture and the family structure of the companies on the one hand, and the flexibility and solution-orientation on the other. This resulted in the new logo with the baseline “In Flanders, we grow your way” and an image of stacked cubes with the basic components of a plant. We were inspired by the famous Rubik’s cube because of its endless range of possibilities.