This case could go on for ages, but we’ll keep it to the last chapter. The one that started in 2017 when we reinvented it, although, reinventing might be overstating it, we had it evolving to a new place.
numbers don’t lie.
The brand that stood for saving and investments is now a proud and pure play savings bank. We stuck to the proven strategy, one centered around the enabling of conscious financial decision taking. Only this time we zoomed in on the savings. W went beyond economic technicalities and got into behavioral psychology and its effects it has on our savings. Now the brand states that savings is a science and we can help our clients to understand it. Seeing it as a human science is unique in banking the numbers don’t lie, people respond very well to this new direction.
As savings purist we also decided to answer an age-old question “how much should I be saving” An online test helps you to figure that one out by visualizing your cash flow and comparing it with your peers. With success.