It was a great disillusion for cycling fans at home and abroad when the Tour Of Flanders was canceled due to the corona crisis.
Together with Visit Flanders and Flanders Classics we created The Officially Unbelievable Ronde Van Vlaanderen: a unique podcast in which the most memorable moments of the past 100 years have been incorporated into one story. Cycling heroes and heroines of the past and present fight together for victory. It promises to be the most exciting Tour ever, with incredible plot twists, fun facts and above all a lot of emotion.
The whole story is told as if you – as a listener – follow a live report of a race, with support vehicles, supporters, interviews with riders and even some real and beloved voices that are present. In the Dutch version, these are Ruben Van Gucht and Renaat Schotte. In the English version, Rob Hatch and Matt Stephens ensure that you stay glued to the radio.
This podcast was distributed nationally and internationally to all cycling communities. This is how the Tour connected cycling fans all over the world during a pandemic.
You can listen to the podcast on: